Miss Saigon

​Client: Jasmon.co.zn
Location: New Zealand
Scope of work:  Branding / Package Design / Character 
©​ 2015 for Jasmon Limited.

It is a little known fact that Vietnam is one of the worlds largest producer and exporter of coffee. Not only have they perfected the cultivation of premium beans desired the world over, their unique coffee culture is capturing the imagination (and taste buds) of coffee drinkers across the globe. ​ Miss Saigon is proud to bring you this coffee heritage. "
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The packaging is simple and sharp - primarily white with bursts of color. The various coffee roasts are identified by color - such as rouge and gold. The illustrator sought to bring traditional Vietnamese culture into the work - highlighting beautiful architecture and flowers. And check out those cups! That logo!

Branding has been designed at Saigon in Spring.

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